the client.
Anouk. is a boutique fashion label built on the pursuit of authenticity, with quality woven into the fabric of their brand. Fueled by the desire of real impact and helping others find their worth and inner confidence, Anouk bridges the fashion world to an accessible place of value for a woman. In an industry saturated with the message that beauty should come at the cost of inner value, Anouk is born from the desire to do the exact opposite. Every item is tailored to illuminate elegance and value beyond the fabric worn.
After hearing about the vision for behind Anouk, what lies at the core of the business, and the motifs woven throughout the label — we were able to abstractly embody the heart of the business through design.
With thoughtful visuals, aligned storytelling, and a refined website, we were able to create a genuine brand experience that Anouk can confidently stand on.
The vision.
Coming up with the logo, we knew the design needed to be as refined as her vision. We wanted to find a way to visually represent these abstract ideas of depth, authenticity, and elegance.
Creating flow throughout the logo was the priority. The hand-drawn logo was illustrated with the concept of blending the motion of calligraphy with the sharp lines of a serif typeface. Structured, yet elegantly connected.
We wanted the secondary logo design to be straightforward, still carrying curvature and connection. Each capturing a different side of the label itself.
Maddison, the founder of Anouk is a woman of effortless sophistication. She carries an air of deep intentionality in the items she wears, which translates directly into her business vision. This made our job of creating her brand identity straightforward by the aesthetically pleasing designs she already had envisioned.
She knew she wanted sharp neutral tones that reflected the fabrics she was inspired by. From what she described, we immediately picked up on the blended hints of “timeless modernism” paired with a vintage touch of “French Riviera” - a vision we could easily get behind.
The REsult.
From our initial consultation to the final delivery of my project, Kasey displayed a remarkable level of professionalism and creativity. She took the time to understand my vision and goals, and then she translated them into stunning visual designs that exceeded my expectations. Her attention to detail is impeccable, and her ability to capture the essence of my brand was truly impressive.
What sets Kasey apart is not only her exceptional design skills but also her commitment to delivering top-notch customer service. She was responsive, accommodating, and always went the extra mile to ensure I was satisfied with the final product. Working with her felt like a true partnership, and I felt heard and valued throughout the entire process.
— MADDISON, Founder of Anouk.